PermataBank optimises simple, fast, and reliable banking services by combining offline interactions with staff assistance and online with technology applied in digital services. PermataBank demonstrated its commitment to providing a seamless and digitalised banking experience by inaugurating the 5th Model Branch in Lippo Cikarang, Bekasi. This branch model’s inauguration is part of PermataBank's plan to expand the branch model concept to dozens of branches in 6 major cities in Indonesia, such as Jakarta, Medan, Bandung, Semarang, Surabaya, and Bali, in 2021.
The digital transformation carried out by PermataBank for branch offices, which began in 2019, aims to provide convenience for contactless and paperless transactions without eliminating the role of customer service staff for more sophisticated transactions. Each customer will be assisted by staff with implementing health protocols by government standards during transactions at the Model Branch.
Abdy D. Salimin, Director of Technology and Operations at PermataBank, said, "The relocation and remodelling of the Model Branch in Lippo Cikarang is a strategic step from PermataBank in particular to encourage economic improvement in the industrial and commercial areas of West Java, especially Cikarang. The Branch model presented today is our step to create the same banking experience when making transactions through the PermataBank digital platform, with an atmosphere and customer service that is familiar to our loyal customers here."
Model Branch is connected with various PermataBank digital channels such as the PermataMobile X super app, API Banking, PermataNet, Permatae-Business, Digital Value Chain, Voice ID Call Center, ATM, and PermataBank social media to provide a digital experience that is fast, safe, and comfortable for PermataBank customers.
PemataBank Model Branch Lippo Cikarang is a redesigned branch office equipped with innovative digitalisation services that refer to current customer needs. Five branches have been relocated, renovated, or established as Model Branches and will continue to be expanded to other branches throughout this year.
"In 2021, we will have dozens of branches in 6 major cities that will be converted into Model Branches, not only in commercial and industrial areas but also in various integrated strategic areas throughout Indonesia. This plan is in line with the commitment to digitise branches at PermataBank as a form of our infrastructure development as a BUKU IV Bank in Indonesia." said Abdy.
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