One of the tricks to boost your business is taking advantage of the right moment. For example, when Ramadan arrives, many pastry businesses are experiencing great demand from buyers who wish to send out hampers or snacks when celebrating Eid at home. Of course, because the demand for pastries at this time is so high, your opportunity to open a business for Eid bakery goods is wide open.
Therefore, the prospect of Eid pastry business is very profitable and it is worth trying during this month of Ramadan. However, you are not the only one who will take advantage of this moment to run a business for Eid pastries. In order for your pastry business, to run smoothly, here are the preparations that must be done from now on.
Provide Extensive Pastry Menu
Before running a pastry business, you must prepare a menu of pastries that you want to sell. It's a good idea to serve a lot of pastries so that buyers have many options when visiting your store. The pastries that you serve can be the sorts of classic pastries like nastar, kastengel, or lidah kucing, but they can also be modern cookies that are currently trending.
There is nothing wrong with serving both types of pastries. However, every recipe for the pastry menu must be prepared properly, so that each pastry will taste good and keep the buyers coming for more.
Quality is Number One
In doing business, whatever the product or service, it is obligatory that quality must be prioritized. The same applies to running a pastry business, especially during Ramadan. To bake pastries of the highest quality, start by looking for delicious cookie recipes.
If you can, try more than one cookie recipe that you want to sell. However, it would be nice if you have a pastry recipe from generation to generation that has proven to be delicious. Don't forget to use high-quality ingredients so that the baked goods can come out beautiful and yummy.
Serve a Special Pastry Menu
Don't forget to choose a special pastry menu when opening an Eid pastry business. To determine which special pastry menu you can serve, you can look at any pastry menu that is in demand or a pastry menu that uses ingredients that are not used in ordinary pastries. For example, using fragrant concentrated butter or using sought-after trendy cookie recipes.
Set Competitive Price List
After determining the recipe and ingredients for Eid pastries, it's time to do capital calculations. This is very important so that you can determine competitive prices without losing money. A competitive price does not mean setting the cheapest price is to attract buyers.
The price of pastries must be adjusted so that you can return on investment and of course provide benefits to you. As a tip, you can also see the price of pastries sold by competitors as a comparison.
Make It More Attractive With Good Packaging
When selling Eid pastries, buyers cannot immediately judge the taste of your cookies before buying. So, it is very important to pack the pastries inside beautiful packaging to spark a good first impression. Using attractive and unique packaging for the pastries is guaranteed to attract the attention of buyers. However, remember that the packaging must be safe and airtight so that the quality of the pastries is maintained until it is consumed.
Actively Promote Your Business Online and Offline
When opening an Eid pastry business, don't forget to do a promotion. Especially now that promotions can be done online, which can cover a wider range of buyers. However, don't just rely on online promotions, offline promotions are also crucial. You can give a tester to potential buyers so that they are more interested in buying your homemade cookies.
Meanwhile, online promotions can be done by providing interesting promo prices and displaying testimonials from previous buyers. Testimonials from previous buyers are guaranteed to attract new customers.
Those are the things that must be prepared by you to establish a successful Eid pastry business. However, before opening a pastry business, you need a large amount of capital to provide the tools and ingredients. Now, you can rely on PermataKTA iB Multiguna, financing up to IDR 300 million in accordance with sharia principles with flexible installments, free of charge, and without down payment and collateral. With PermataKTA iB Multiguna, selling Eid pastries will hopefully bring more blessings for you.
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