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The First Sharia Branch Model in Indonesia

Dec 22, 2022
3 Minutes

PermataBank Syariah continuously strives for innovation to serve more relevant, accessible, and convenient Sharia banking services for Indonesian people to make Sharia banking transactions.  One of the continuous innovations from PermataBank Syariah is the launch of the first PermataBank Syariah Branch Model in Indonesia, located in Al-Azhar University Building, Jakarta. The first PermataBank Syariah was launched with a modern concept and style to serve various offline banking services (with our staff assistance) and consistent online service (self-service) assisted by various digitalized facilities through the cutting-edge technology provided by PermataBank.

Customers who visit the newly launched branch will be assisted by our staff, who put the health protocols as the utmost priority during the new normal period. All transactions will proceed with a digital process that offers a modern design and consistent experience for all other PermataBank online channels. Embrace the distinct experience from PermataBank Syariah Branch Model compared to the other digital Bank branches. In our Branch Model, customers can experience seamless digital innovation without limiting the experience of interacting with our Customer Service staff if required.

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The launch of the Branch Model is in line with the continuous rise of Sharia banking needs in Indonesia annually, proven by the increase of Sharia asset growth from July 2019 to July 2020 by 10%. The rate is considerably higher compared to the growth of conventional banking at 5.7%. The profit also rose by 2% amidst the decline of the profit of conventional banking by 19% in the same period. The phenomenon was also experienced by PermataBank Syariah, which clinched a profit growth of IDR 226 billion in June 2020, exponentially rising for 52% compared to June 2019. Therefore, PermataBank is committed to innovating continuously to serve trusted and convenient Sharia banking services for the Indonesian people.

As stated by Herwin Bustaman, PermataBank Syariah Director, in the virtual launch of Branch Model, "The launch of Branch Model becomes one of the expansion and transformation strategies for PermataBank Syariah branches that will be continuing in 2020 and following years. PermataBank Syariah consistently provides digital technology as the solution to cater Sharia banking customers' needs in the current times so that customers can embrace consistent customer experience both during online and offline transactions. Therefore, we are launching PermataBank Syariah Branch Model.  It also marked one of our partnership commitments with YPI Al-Azhar as we just signed the MoU in the past week."

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The Branch Model is connected to all PermataBank digital services, such as PermataMobile X super apps, API Banking, PermataNet, Permata e-bisnis, to provide comprehensive, secure, and trusted digital banking service.

Sobirin, as the Chairperson of YPI Al-Azhar stated that "We warmly welcome the launch of the PermataBank Syariah branch in Al-Azhar complex. The modern concept can directly show the digital sharia banking experience for customers.  We really hope that the branch can fulfill the banking needs of the Al-Azhar community and other surrounding communities."

The launch of the first PermataBank Syariah Branch Model in Indonesia also illustrates PermataBank's commitment to providing cutting-edge innovation for customers in banking services with holistic customer-centered service to adapt to the current COVID-19 pandemic situation. PermataBank believes that a branch office has become one of the preferred places for customers to make banking transactions amidst the digital transformation era, particularly for those who wish to understand banking products to manage savings, assets, investments, and other information.

To expand the product outreach and provide the best service for its customers, PermataBank Syariah will launch new branches in Indonesia with customized branch designs to suit the needs of each target market.

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The selection of Al-Azhar University as the location for the PermataBank Syariah Branch Model aims to expand Sharia banking penetration in the educational world. It also becomes one of the strategic partnership plans between PermataBank and Al-Azhar Indonesia Foundation recently inaugurated to optimize sharia banking service in the educational world. With its ability to approach all customer segments, from corporate, commercial, SME, to retail, PermataBank Syariah strives to fulfill its customers to expand their business activities in banking, education, and social activities and boost the national economy through Sharia banking service.

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