Opening an online business in the marketplace has become one of the solutions during this uncertain economic situation. It is because an online business does not require as much capital as a conventional business. Anyone can run the business, from students to housewives.
However, before opening an online business in the marketplace, you have to know who your target market is. Let’s say your target market is millennials who already have fixed income so potentially they will become regular customers. You also have to know what kind of stuff that millennials like to buy on marketplaces. To help your online business become a hit, here are the six best-selling items on the marketplace that millennials like to buy!
Baby and Kids Supply
Many millennials are married but still have to work in the office. When they are working, usually their kids are at the daycare or school, but during the pandemic, either school or work has to take place at home. That is why these days baby and kids supplies have become best-selling items on marketplaces. For their babies, usually millennials buy baby bouncers, thermometers, or baby car seats. Meanwhile, for older kids, items like toys and drawing kits have become best-selling items.
Accessories and Jewelry
Although these days we cannot do outside activities as often as we like, accessories and jewelry have still become best-selling items on marketplaces. Many millennials like to buy accessories and jewelry such as belts, wallets, bags, shoes, and watches. They see this activity as retail therapy, especially for those who are bored of staying too long at home. Also, several merchants offer a discount for customers who shop online.
Workout Equipment
It is undeniable that Work From Home (WFH) makes us do less physical activities. If we usually go up and down the stairs, go to the canteen, or walk from the bus stop to the office, now we only sit in front of our laptop. Aware of the lack of physical activity, many millennials choose to buy workout equipment so they can use it to do exercise at home. With this workout equipment from the marketplace, you will be freed from the myth of gaining weight during the pandemic.
Skincare and Makeup
Many millennials also use this pandemic to give treatment for themselves. Especially when you’re doing activities outside and obligated to wear a mask, you will find acne on your face later on. So, don't be surprised if skincare is one of the best-selling items on the marketplace. Besides skincare, another best-selling item is makeup. Transfer-proof makeup becomes one of the best-selling items on marketplaces since the product sticks to your face and thus will not leave any marks on your mask or face shield.
Work Equipment
Another best-selling item in the marketplace is work equipment. In the past, most offices provided work equipment such as a computer or laptop. But, because of the WFH, we have to buy our work equipment like laptops, headphones for online meetings, or working desks and chairs. All of these are important to support our comfort when working at home.
Foods and Beverages
During WFH, our snacking habit has increased without us even realizing it. This increases the purchase of foods and beverages in the marketplace. Also, these days many millennials like to cook at home since they are worried about buying food outside. That is why frozen foods are selling well. In addition to foods, they also purchase healthy drinks like detox juice to increase their body’s immune system to fight the COVID-19 virus.
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