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5 Things You Should Pay Attention to When Opening an Online Business

Feb 02, 2021
4 Minutes

Planning to open up your own online business? The vast development of digital technology makes opening up an online business more intriguing. Especially with the easy access widely available, this business model can be done from anywhere and anytime. 

Nonetheless, you still need a good plan before you decide to open your own online business. After all, an online business is still a business that needs thoughtful planning in order to generate maximum profit. To help you plan your business, here are several things to consider when you start opening an online business. 

Design a Detailed Business Plan
The first thing you need to pay attention to before opening an online business is the business model that you’ll be running. As you operate your business, you already have an idea on how your business will look like. Define that idea, add important details to it. The more detailed your business model is, the better your result will be. 

You can start by thinking about what kind of product that you wish to sell. Find out which products have the biggest potential for generating great profit. Afterward, you can set the target market and solutions on how to find the products. Don’t forget to calculate the risks that may occur. This type of planning will help you in calculating your business capital, production cost, and marketing cost. 

Calculate Your Business Capital and Profitability
Starting a business can’t be done carelessly. Right after you created a projection of what your business will look like, it’s time to make the proper calculations. Calculate your business capital and its profitability. 

If you already have details on the products you’re going to sell, it’ll be easier to estimate the funds that you need. Count the production, operational, and marketing costs of your products. 

Next, try to estimate your business profit. How much profit do you expect to generate? How long will it take to gain back the funds you’ve invested? All these calculations will help you in creating a more detailed and efficient business plan to reach your targeted profit. 

Highlight Your Business Existence
The vast digital era opens up great business opportunities. On the other hand, you must compete with many competitors. What should you do to keep your business on top of its competitors?

Make sure that your business existence is clear. Utilize the internet as best as you can. The internet is not just a place for you to run your business, but also a place to communicate with your customers. You can create a website or social media account to connect with your potential buyers. 

A website can be an effective media to introduce your products. Design your website with an attractive yet easy-to-navigate interface. Your website should be designed to be interactive. Don’t have the budget to design a website? No worries, use free social media platforms like Instagram and Twitter instead. You can also create an online mailing list for promotional purposes. 

Maximize Your Digital Marketing
The internet can also be an efficient marketing tool to use. Moreover, there are so many digital marketing tools for online businesses. Some of which are advertisements and SEO (Search Engine Optimization) services. The Advertisements or Ads are available on multiple platforms. You can choose Ads that are integrated with social media. It’s easy to operate and monitored via the report feature.

Meanwhile, SEO will help your website appear at the top of search engine results like Google. Therefore, your products will be widely recognized. It’s possible that you get to expand your market much faster. 

Use Software That will Help Your Online Business Operations
The development of digital technology not only results in new business, but also provides practicality to our daily lives. Manual labor that used to take so much time, energy, and costs can now be helped with the use of technology. To make your online business operations more seamless, try to rely on software. 

Nowadays, there is a plethora of software created to simplify business activities. For example, software to record transactions, bookkeeping, and digital banking. You can choose software or application that’s most suited to your online business, ones that are easy to operate so you can minimize risks or errors. Therefore, you can focus more on improving the quality of your products and services, as well as the development of your business. 

By paying attention to these things, you are more prepared to open your very own online business. Make your plan to start an online business this year happens with PermataKTA. The 100% online process via PermataMobile X app allows you to apply for PermataKTA wherever and whenever you want. PermataKTA offers cash loans up to Rp300 million with a competitive interest rate starting from 0.88%. It sounds easy, doesn’t it? Now, opening an online business is just as easy as scrolling through your smartphone!

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