News

JAKARTA - PermataBank has affirmed its position as a bank for you and your family as reflected in its recently launched tagline "Millions of Families. One Bank". A wide range of products, services, programs and activities offered to customers have always involved not only customers, but also their families. Communications are also conveyed integratedly through various communication means put in place to give a strong message about the Bank's positioning.
 
On the product side, the Bank just introduced PermataKPR Keluarga, a mortgage product that connects the saving accounts that belong to customers and those of their families with mortgage facilities that reduce the interest. Additional benefits offered by this product to its customers are:

• The mortgage can connect up to 5 (five) accounts and each account enjoys FAMILY POINTS
• This product offers the holders of the connected accounts full access to its funds, transactions as usual, and interests generated by the savings.
• The family points can be used to reduce mortgage interest charge and
• The savings of customers and their family remain secured under the guarantee of Lembaga Penjamin Simpanan (LPS) in accordance with the applicable regulations.

Being the first product in Indonesia that connects the savings of customers and their families with mortgage facilities, PermataKPR Keluarga has gained the recognition from Indonesian Record Museum (MURI) for this valuable innovation.
 
Meanwhile, on the service side, PermataBank also has PermataBank Priority, a special service line designed to enable customers and their families to make various banking transactions conveniently and exclusively. The focus on customers together with their families is an advantage offered by PermataBank Priority that allows customers to share their success with their family.
 
As family has become an important aspect in the PermataBank Priority, PermataBank has placed four pillars to sustain this special line. They are a professional team ready to assist in planning and developing the program tailored to the financial needs of customers and their family (Dedicated Family Advisory Team), a series of banking and investment products that provide optimum results for customers and their family (Product Selections Tailored for Your Family), the support of Priority Center and unlimited access through e-Channel service to facilitate customers and their family's transactions (Priority Family Access Channel) and various benefits and facilities to be enjoyed exclusively by customers and their family (Family Privileges and Benefits).
 
The Bank's distribution channel also offers similar level of benefits. PermataBank's branch offices are decorated with visual fixtures that reflect the warmth of service for our customers and their family. Some branch offices even have a playground for children (kids' corner) for children to play so that their parents can make banking transactions comfortably.

Moreover, to offer more flexibility in transactions, some branch offices in residential areas, shopping centers and other commercial centers provide weekend banking. This is the privilege for customers who need to conduct banking activities on weekend, the complements e-Banking services that are also made available for them.
 
PermataBank also offers a variety of interesting programs and activities to meet the needs of customers and their family. One of them is Famillionaire Fun Carnival, a week-end banking carnival event held to support Fammilionaire Program launched last June. Dedicated to our customers and their family as well as the general public, this program was held simultaneously on 17th July 2010 in 10 major cities of Jakarta, Bogor, Bandung, Semarang, Solo, Surabaya, Denpasar, Makassar, Samarinda and Medan

Lauren Sulistiawati, Director of Retail Banking said, "At PermataBank we pay great attention to customers and their family because we understand that family is very meaningful to our customers. What we do today will upgrade the relationship between PermataBank with its customers, so that it is no longer limited to merely transactional relationship, but instead, it will create a connection that is more emotional. Therefore, by putting customers and their family in mind, heart and center of our activities, we hope that the products, services and programs we provide will meet the needs of our customers and their family."

"As such, for this message to be conveyed clearly to the society, customers and prospective customers, every element of the communication we create and develop always puts customers and their family as the core aspect. We want people to know that PermataBank is consistent in improving the quality of its relationship and interaction with customers."

Public Savings Continue to Increase
As of the first half of 2010, PermataBank's Third Party Funds grew by 16% YoY to Rp48.9 trillion. Current Account and Savings recorded strong increases of 33% and 36% YoY to Rp 11.5 trillion and Rp 10.4 trillion respectively. This resulted in low-cost funds composition (CASA) improved to 45% as compared with 39% for the same period last year.

For further information please contact:

Leila Djafaar
Head Corporate Affairs
P: +62 21 523 7899 # 1766
F: +62 21 523 7253
e: caffair@permatabank.co.id

Slamet Sudijono
Head, Marketing and Brand Awareness
T: +62 21 523 7899 # 1920
F: +62 21 2500 680
e: ssudijono@permatabank.co.id

PROFILE OF PT BANK PERMATA Tbk
PT Bank Permata Tbk (PermataBank) is the result of a merger of 5 (five) banks, PT. Bank Bali Tbk, PT. Bank Universal Tbk, PT. Bank Prima Express, PT.  Bank Artamedia and PT Bank Patriot  in 2002, and today has grown into a major private bank that offers products and services, innovative and comprehensive delivery channels including Internet Banking and Mobile Banking. PermataBank has aspirations to become a leading financial services provider in Indonesia, with a focus on Consumer and Commercial segment. Serving approximately 1.9 million customers in 55 cities in Indonesia, the Bank has approximately  5,031 permanent employees, 276 branches (including 10 sharia branches) and 577 ATMs with additional access at more than 2,000 ATMs (VisaPlus, Visa Electron, MC, Alto, ATM Bersama , ATM BCA).

The recognition of recent achievements PermataBank are awards from Bisnis Indonesia as The Best National Bank 2010, The Most Profitable and The Most Efficient Sharia Unit 2009 from The Islamic Award Nite 2010, The Asian Banker "The Bank with the Best Cash Management in Indonesia" in 2010, The Most Prestigious Carre 'in the CCSL's Annual Call Center Award 2010 for five times in a row, ranked first Annual Report Award 2008 for the categories listed private banks and the overall champion "Annual Report Award in 2008 for all categories, the first rank the best e-Company Award 2008 for all categories, Corporate Governance Award for Best equitable treatment of Issued The Business Review, the Association of Indonesian Listed Companies and the IICD, second place Best CEO in Asia Best Managed Companies and eight great The Best Corporate Governance in Asia Best Managed Companies from Finance Asia Magazine, Islamic Finance Awards & CUP 2009 (IFAC 2009), ranked first by category of assets UUS> Rp1 trillion and ranked first most profitable companies for asset kategoti> Rp1 trillion, from Karim Business Consulting, Banking Service Excellence Awards 2009 (10 conventional and sharia 7) of the MRI & Described, from MURI Award for saving unison in 12 cities for the student, the Prestigious Service Quality Award in 2009 from Diamond Carre - Center for Service Satisfaction & Loyalty (CCSL) & Marketing Magazine and Banking Business Efficiency Award 2009 from Indonesia. Corporate website can be accessed at http://www.permatabank.com.